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Frequently Asked Questions about omnichannel messaging and mobile marketing
We are happy to share our mobile marketing practices and tips! See also the Case study chapter – there are examples how you can apply multichannel maessaging in your business effectively.
What is API?
API stands for Application Programming Interface. In basic terms it is something that allows applications to talk to each other through one interface. This I done using applications like Mobile Connect. In this case the API is called through the internet connection and can then be used for any other application. This could be a mobile phone that is connected to the internet or a website.
What is Rest API?
Put simply, Representational State Transfer (REST) is a way that different computers or systems talk to each other on the internet. REST API uses this architecture to deliver good performance and rapid communication between systems.
How can mobile connect be Implemented into my Application?
If your application is internet-enabled you can use Mobile connect. To use it you must have an internet browser and that is connected to Mobile Connect. This is known as the Identity Gateway and is where the user logs in with their individual network operator.
If you are a developer we recommend that you go on to your developer portal and access the SDK. If you are developing an application but do not have an SDK then we recommend that you use Mobile Connect’s REST API. In your developer portal there are guides showing how to use APIs, how they work and their applications, and an API reference is supplied. For more information on how to use the APIs check Mobile Connect’s test applications.
How can you tell a customer is first time or returning?
First of all the user much use Mobile Connect to allow your application access, at which point the network operator will provide a PCR (pseudo-anonymous customer reference), this is unique to the user and maintains the privacy of their personal data. This PCR comes via the operators Identity Gateway and will remain constant for the user on your application.
The user’s MSISDN will be used enabling the user to be recognized by your system as either a new or returning user. If the user already has an account this can be paired to your application using the PCR, so that the user can easily log in next time they access the app.
How do I get my API?
To obtain an API key you simply need to create your account on the developer portal. Once you have created at least one application, the applications will all receive their own API key. As soon as you are ready and you are going to go live contact the mobile operator who have users you wish to access.
What data will I receive from the Mobile connect
At the present time the mobile connect authentication service is quite simple, although this may become more sophisticated over time.
Once they have completed their authentication process the operator will provide a Pseudo-anonymous Customer Reference (PCR).
This will provide a unique identifier without revealing the user’s personal data. Some operators have already begun to offer extra services and they should be contacted directly for information about the additional functionality they are providing.
What is the policy regarding fair use
In order to avoid issues for the users, traffic levels for all applications and services are monitored and limitations may be imposed. An Operator may have its own rules for service limitations so you would need to refer to their terms and conditions.
Does it support Adobe Creative Cloud 2018?
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