CONSUMERS AND ECOMMERCE
The e-commerce industry is growing rapidly in the last couple of years and continues to
grow with a 17% hike even in the pandemic. The reason is that the customers prefer to
stay home and buy their goods and services online, e-commerce get the opportunity to
boom considerably. Since the industry deals with the largest businesses and brands,
great advertising is mandatory to reach a broader customer base and increasing sales.
Our dependency on mobile phones for communication and interaction can be an
opportunity for brands. On the contrary, more and more brands are leveraging the
power of Bulk SMS marketing as they know that it is the most proven and successful
way to share their message with the customers. That is the reason why mobile
marketing is used by e-commerce businesses to provide new updates and detailed
information about their services to the end audience.
Benefits of Bulk SMS Service for ecommerce
Increases Trust & Credibility
When customers purchase an item online and pay for it, they need assurance and trust
that they will receive their order on time. Bulk SMS services help eCommerce
businesses to provide confirmation as soon as the customer makes an order. SMS is
also used for sharing OTPs and coupon codes for discounts and rewards.
Status of the product
Bulk SMS service for eCommerce helps to track the product’s status and updates such
as the shipment details, out for delivery information, and its estimated arrival time via
the links as used by Amazon, Flipkart, and Myntra eCommerce platforms. Once the
customer receives the product, the order completion message is shared via bulk SMS
Promotes New Products
Bulk SMS service promotes new products and boosts its sales by informing people
about its benefits and features. It helps to persuade customers to buy the new product
by updating them about the sales and discount deals. That is how eCommerce
platforms trigger and inform their prospect to buy the newly launched products.
Boosts Customer Retention
eCommerce industry improves its customer retention ratio by sending bulk SMS . Once
the customer makes the purchase, subscribes to receive all the relevant updates and
offers on similar products, the retention opportunities improve considerably. Once the
customer becomes used to the brand, he makes repetitive visits to the website to
purchase the product.
Follow-ups & Reminders
Bulk SMS helps eCommerce platforms to follow up with the customers if they have left
something in their carts. It works as a reminder sent to the customer that still has time to
purchase the item under a particular discount offer. In short, using the bulk messaging
services, eCommerce websites can inform and remind customers about any incomplete
purchase.
Sharing Event Update
Some eCommerce and e-learning platforms use bulk SMS services to invite mass
audiences to their events. It helps the customer to remember and save their purchase
dates accordingly. Simply put, it serves as a follow-up and reminder solution that
ultimately nurtures the customer’s relationship.
Bulk SMS services for eCommerce are a proven marking strategy that helps brands to
increase the sales of their products and services. SMS marketing campaigns seem to
impact and reach the masses efficiently, effectively, right within budget. Using Bulk SMS
services, you can ensure better customer relationships, smooth customer experience,
increased satisfaction, and reliability